Social media has become a bandwagon. It’s seen as a must-have, a must-do, though few businesses know why. Facebook, Line, YouTube, Google+, Twitter, Instagram, Pinterest, LinkedIn… the list is almost endless. Some see social media as a solution in itself. Not so. Social media is one part of the communications mix.

There is no one-size-fits-all strategy. The relevance of a social media channel depends on your business, product, goal and target audience. Only when you know what it is you want to achieve will you be able to employ the most effective social media strategy. Social media channels are not created equal.

Infinity Communications have conceptualised and delivered successful, engaging social media strategies for consumer brands, sports and lifestyle events. Each strategy is bespoke to the product and goals, and delivery is in single or multiple languages, depending on the target audience.