There is more to a product launch than “da-daa”. Approach to a product launch needs to be holistic, starting with the “why”. Why are we doing a product launch? What are the goals and what are we trying to achieve? Having answers to these questions will form the basis of a successful strategy.

A product launch that targets sales, for example, might best be held in conjunction with a consumer show or perhaps in a public location, depending on the target consumer, whereas a product launch that aims to create a media buzz may best be suited to a more media-friendly format and location.

No product launch is the same, and in today’s competitive world differentiation is key. Infinity Communications have managed and executed successful product launches for international and domestic products and services. Contact us to find out how we can help you succeed.