PRESS CONFERENCE

CLIENT BRIEF

Asia’s leading consumer boat and lifestyle show was established in 2003 and is the longest running show of its kind. Infinity Communications have been providing Media Communications and Marketing Consultancy services since 2007, building brand awareness and driving visitor attendance.

STRATEGY

Infinity Communications have delivered an ongoing communications campaign targetting local, domestic and international news, lifestyle and marine media, a multi-platform traditional and non-traditional media strategy, leveraging event media partners, developing media opportunities with target genre TV, print and online media as well as employing a social media strategy.

RESULT

Established the Phuket International Boat Show (PIMEX) name and brand as the leading regional show of its kind which is front of mind with target exhibitors and visitors in Thailand, Asian and beyond. The event has a positive worldwide reputation.