Corporate Social Responsibility (CSR) has grown from being a trend to being an important part of any company’s community engagement strategy and it can form an integral part of a company’s strategic communications to communities, staff and other stakeholders.
The best CSR strategies are part of the fabric of the company, not merely an add-on event or happening. CSR should be seen more than just “doing something good” but also as an opportunity: an opportunity to engage with people, a community; an opportunity to engage and empower staff.
Infinity Communications have developed CSR strategies and activities across Thailand for clients ranging from developing local community initiatives to social, education and environmental initiatives, and charitable activities.